Category Trends

In recent years, Kenya has witnessed a significant shift in the workforce—more individuals are embracing side hustles and digital jobs. Whether it’s freelancing, e-commerce, content creation, or part-time consulting, the gig economy is thriving. This trend is driven by a…

It’s 3:00 PM on a Tuesday in Nairobi. Anne, a 27-year-old mama mboga in Gikambura, stares at her phone. Her supplier is waiting. She’s short of Ksh 2,000. Instead of calling a friend or family member, Anne taps open her…